Two major food expos, a strong international presence in January 

In January 2026, BioTechUSA was represented at two major international food expos: we participated in Gulfood in Dubai for the first time and returned to one of Europe’s most important trade fairs for the confectionery and snack industry, ISM in Cologne.

Gulfood, Dubai

Gulfood is one of the world’s largest and most prestigious food industry trade fairs, which was held on a larger scale than ever before this year: the exhibition took place at two venues, the Dubai World Trade Center and the Dubai Exhibition Center. Interested visitors found BioTechUSA’s 35 m² stand at the latter, where our colleagues presented our contract manufacturing portfolio. This was our first time participating in Gulfood. We already have long-term partnerships in the region, so our primary goal was not to increase BioTechUSA’s brand awareness, but to explore new business opportunities and expand our existing relationships.

Representatives from the fields of hyper-production, contract manufacturing, and product development participated in the exhibition. At our stand, we presented our entire bar production portfolio, demonstrating BioTechUSA’s manufacturing diversity and flexibility. The expo was extremely well organized, with thousands of exhibitors and a huge number of visitors, many of whom came from India and the Persian Gulf region. Several interested parties approached us with specific requests at the event, while business discussions with many new contacts will continue in follow-up meetings after the exhibition.

ISM, Cologne

Our team’s second stop was ISM in Cologne, where BioTechUSA had a 60 m² stand. This major international confectionery and snack industry event is held annually in the German city, and we participated for the seventh time.

Representatives from the hyper, contract manufacturing, and German market teams were on hand to welcome visitors. Tasting played a prominent role: our colleagues presented BioTechUSA’s entire product range, including various proteins, Diet Shakes, vitamins, beauty line products, creatines, syrups, basic powders for cooking and baking, protein creams and bars, endurance products, and shakers.

The Barca Challenge was a special feature of the event: visitors could “shoot at the goal” during the game and win gift products if they scored.