BioTechUSA Becomes a President’s Council Member of EuropeActive 

The BioTechUSA Group has joined EuropeActive, the largest professional association representing Europe’s fitness and health sector, as a President’s Council member, the organisation’s highest membership tier. This membership places the Group among the key players shaping the European fitness industry and marks another important step in strengthening our international partnerships and B2B presence. 

Headquartered in Brussels, EuropeActive is the leading representative body for the European fitness and physical activity sector. Its members include national associations, major gym chains, suppliers and educational institutions. According to the organisation’s data, Europe is home to more than 65,000 fitness clubs serving nearly 70 million members. EuropeActive’s annual market report, developed in cooperation with Deloitte, is one of the industry’s most influential publications, while the European Health & Fitness Forum (EHFF) serves as a key meeting point for industry leaders. 

As one of Europe’s largest manufacturers and distributors of food supplements, specialised food products and sportswear, the BioTechUSA Group will benefit from direct access to decision-makers at major European fitness chains and national associations through its President’s Council membership. The membership will also provide the Group with early insights into emerging market trends and an opportunity to actively contribute to shaping the industry’s future. This is particularly valuable for our company, which operates in more than 100 countries, has over 330 stores and works with 4,800 B2B partners. Fitness clubs represent one of the most important sales and communication channels for food supplements, making these new connections especially relevant for supporting international expansion, developing partnerships with fitness chains and exploring contract manufacturing opportunities. 

“Fitness clubs are where our customers work towards achieving their goals, which is why having a seat at the table with the decision-makers of the European fitness industry is essential for us. As a President’s Council member of EuropeActive, we are not only opening up new business opportunities for our partners, but also bringing our Hungarian manufacturing expertise and decades of experience to the industry. In doing so, we can contribute to helping more Europeans lead active, healthy lives,” said Iván Ivanov, Chief Commercial Officer of the BioTechUSA Group, commenting on the new partnership.