Fitex 2026

BioTechUSA concluded its participation in this year’s FITEX trade show in Paris with outstanding results; the event, held at a new venue this year, attracted more visitors than ever before.

This marked our third time participating in this prestigious international fitness and wellness event, which attracts growing interest year after year from both industry professionals and the general public. Attendance at the event nearly doubled compared to the previous year: in 2026, it attracted 14,737 visitors, 180 exhibitors, and 201 represented brands, while 54 journalists and media outlets covered the event. The exhibition reached more than 3.1 million people on social media, and the total exhibition area was 19,000 m².

BioTechUSA had a spectacular 100 m² booth, featuring built-in containers as its key elements. The event proved to be exceptionally successful from both a B2B and B2C perspective: nearly twice as many people visited the booth as last year, significantly increasing the brand’s visibility while fostering numerous new business and consumer relationships.

One of the most significant highlights of the exhibition was the launch of the new Iso Whey Clear product line, which was a huge hit with visitors. The interactive activities at the booth—including the wheel of fortune, various challenges, the ski ergometer competition, and the 4-kg Pure Whey pairs challenge—generated continuous interest, and the ski ergometer proved to be one of the event’s most popular attractions. Thousands of gifts and product samples were distributed during the event, further reinforcing the positive brand experience.

Our French sales ambassador team ensured a great atmosphere. The booth was also visited by several well-known French influencers, including Rémi Ragnar, which further increased BioTechUSA’s reach and visibility in the French market.