The Dubai Muscle Show was a huge success 

The most exclusive fitness and bodybuilding event in the Middle East, the Dubai Muscle Show, was held in Dubai from October 24 to 26. The event, eagerly awaited by professionals and enthusiasts alike, did not disappoint this year either: 40,000 participants were expected in the 35,000 square meter area, with more than 600 athletes in attendance and more than 400 exhibitors represented. BioTechUSA has been participating in the event for years, and once again we arrived with a 100 m² stand shared with our sister brand, Scitec Nutrition.    

This year, we welcomed visitors with our usual exciting program, and overall, our group received a lot of attention throughout the Muscle Show. This was of course also thanks to our world-famous brand ambassadors, as we were joined by Ulisses Jr., Stephanie Davis, Diego Sechi, Brandon Curry, Ahmad Ashkanani, Nóra Nagy, Timi and Tamara Héjja, Zsófia Molnár and Beatrix Petri, as well as our Lebanese athlete, Taha Al Assad.   

We were ready with product tastings, stage shows, product giveaways, games, and challenges, such as a soccer challenge, a wheel of fortune, and stage challenges.   

Several BioTechUSA and Scitec Nutrition brand ambassadors were also in Dubai during the Muscle Show. During two dedicated content creation days, lots of photos and videos were taken of the biggest names in the fitness industry at locations including a beach and several gyms in the most beautiful parts of the city.