BioTechUSA Group conquered FIBO once again

FIBO Global Fitness, the continent’s leading fitness, wellness and health trade show, was organised again this year, and this time we were represented with three of our brands.   

Every year, the grand event in Cologne is an important meeting and networking point for the international fitness industry. Beyond the industry, many people attend FIBO to get up to date with the latest trends and try out the latest products, but it’s also an opportunity to meet some of the most credible and popular influencers and athletes in the field.  

Our two flagship brands, BioTechUSA and Scitec Nutrition, shared a huge 231 sqm stand, just like last year, to welcome business partners and visitors with fun activities: a goal kicking competition, a running and weightlifting challenge, and a wheel of fortune with prizes for everyone. There was also a product tasting session, where visitors to our stand were able to discover new and existing products that will be launching in the near future. This year, our Shakerstore brand was also on display, with the team at the stand with shakers, pillboxes and a demonstration of our recently opened shaker logo plant to welcome existing and new business partners.   

As always, there was a huge turnout for our most iconic brand ambassadors: from the BioTechUSA team we had Ulisess Jr, Stephanie Davis, Diego Sechi, Harich Csenge Rogácsi Lujza, Nagy Nóra, Bohus Noémi, Szabó Réka and Gonda Henrietta, from the Scitec Nutrition team we had Brandon Curry, Valeria Ammirato, Sebastian Maschberger, Maxim Emőke, Horváth Szandra, Denisa Tran Vanova and Petri Beatrix.

The event was also attended by our Group Co-owners, Bálint Lévai, CEO and Balázs Lévai, Commercial Director, along with several of our senior executives and colleagues.  

The Cologne event was a great success again from both a business and consumer perspective.