BioTechUSA Group once again made a spectacular appearance at FIBO

From April 16–19, Cologne hosted FIBO, Europe’s leading fitness, wellness, and health industry trade show, for the 10th time, and the BioTechUSA Group once again had a prominent presence at the event. For us, FIBO is much more than just a trade show: it’s a meeting point for our partners, customers, and the fitness-dedicated community, as well as an opportunity to showcase our brands, products, and shared passion in the most inspiring way possible.

Our two flagship brands, BioTechUSA and Scitec Nutrition, welcomed visitors in a 231-square-meter space packed with experiences, while our colleagues representing Shakerstore and our private label team welcomed visitors in a 40-square-meter area. What made our presence special this year was that we unveiled Scitec’s new brand identity and logo for the first time, and our partners also got a sneak peek at a few product design concepts.

We had a variety of programs lined up at the booths throughout the weekend. Visitors were treated to tastings, stage challenges, stage shows, meet-and-greet sessions, a Barca soccer challenge at BioTechUSA, and a wheel of fortune at Scitec Nutrition. Among this year’s new features was a shaker giveaway, and Rebi Szőke provided the music from the DJ booth.

Tastings played a key role again this year: in addition to our well-known, popular products, we’ve prepared several new flavors and innovations that consumers will soon be able to find on store shelves. We prepared 38,000 cups per brand so that as many visitors as possible could sample our offerings, which meant twice as many tasting stations as in previous years.

Once again, the brand ambassadors were one of the event’s biggest draws this year. At the Scitec Nutrition booth, Andrew Jacked and Brandon Curry, among others, met with fans; both had competed at the Arnold Sports Festival UK a few weeks prior: Jacked took first place, while former Mr. Olympia winner Brandon Curry secured second place. Joining them were Viktória Csicsay, Sebastian Maschberger, and Valeria Ammirato, while Ulisses, Diego Sechi, and Stephanie Davis represented BioTechUSA. Ulisses and Stephanie have been part of the BioTechUSA team for 10 years, and our owner, Bálint Lévai, congratulated them on this anniversary.

FIBO is not just an exhibition but also a prestigious bodybuilding competition, where our Team Scitec members also competed: in the Bikini Pro division, Zsófia Molnár finished in 2nd place among world-class competitors, while Dorottya Kovács competed in her first-ever pro division, facing her first challenge, and finished the competition in 6th place. Ricsi Nagy also kicked off the spring competition season and immediately secured a 3rd-place finish at the FIBO Pro competition.

FIBO once again provided an excellent opportunity to showcase what BioTechUSA, Scitec Nutrition, and the group’s other brands represent on the international fitness scene: quality, community, innovation, and authentic experiences.