Our presence in France is reaching a new level

A key pillar of the BioTechUSA Group’s commercial presence is the omnichannel strategy that characterizes all of our markets. This includes, among other things, online stores, B2B partners, marketplaces, and our own specialty stores. Through our global B2B network, our products are available at numerous points of sale: hypermarkets, sports stores, gyms, pharmacies, gas stations, and other partner stores.

This multi-channel presence is also key in the French market, which is a priority for us: until now, customers could find our products in multi-brand stores, gyms, partner and our own online stores, as well as in our 51 BioTechUSA stores. Now, another important channel has opened up for us: for the first time, our products have been stocked directly in a French hypermarket, the country’s 18th-largest Leclerc store.

This step represents not only a new point of sale but also the opening of a new channel in France: as a result of extensive preparatory work, perseverance, and numerous negotiations, we have successfully taken the first important step toward hypermarkets. We thank and congratulate all our colleagues who contributed to making this milestone a reality.