The BioTechUSA Group is the 7th-largest Hungarian-owned online retailer on PwC’s E-toplist

This year marks the 11th time that PwC has compiled its E-toplist, which ranks the largest domestic e-retailers. In addition to the overall revenue ranking, the study also highlights FMCG players, Hungarian-owned online retailers, and the field ranked by consumer awareness. The BioTechUSA Group ranks 7th among Hungarian-owned online retailers.

Euronics tops the list of 100% Hungarian-owned online retailers, followed by Pepita in second place and iPon in third. The 17-company field generated a total revenue of 240 billion forints and 6 million orders, exceeding the previous year’s performance by 23 percent.

BioTechUSA’s inclusion in the top 10 is particularly significant, as the company has established itself among the leading domestic e-commerce players by building on its own-brand ecosystem and direct online sales.

“The BioTechUSA Group’s online sales continued to grow dynamically in 2025. Through our own online store and marketplace sales, consumers in more than 25 countries across Europe have access to our products. Based on the combined online revenue of the BioTechUSA, Scitec Nutrition, and Builder brands, the company ranked as the 7th largest Hungarian-owned online retailer in PwC’s E-Toplista ranking. It is worth noting that we are the only company on the list that sells such a large volume in the digital space not as a reseller, but as a product manufacturer and brand owner. “We would like to thank the marketing teams at BioTechUSA, Scitec Nutrition, and Builder for their outstanding work,” said Dániel Petri, Head of E-commerce at BioTechUSA.

This result clearly demonstrates that the group’s digital sales model is competitive not only in the domestic market but also internationally. Our presence through our own online store, sales via marketplaces, a multi-brand portfolio, and direct consumer engagement all contribute to our position as one of the leading players in Hungarian e-commerce.

Congratulations to the award-winning companies!