BioTechUSA Group is the new Global Partner of FC Barcelona
Following the signing of a multi-year agreement, BioTechUSA Group will support men’s and women’s first football teams with different products and know-how.
FC Barcelona and BioTechUSA Group have signed a partnership agreement that makes the sports nutrition company the club’s new Global Partner in the Sports Nutrition category. As always, the Club was looking for an internationally acknowledged partner, which conducts its distribution in several continents, and just like them, it represents the highest level of innovation. BioTechUSA Group will provide the players with world-class supplements to maximize their performance over the following years.
The Hungary-based company is one of the largest manufacturers and distributors in Europe with a portfolio available in over 100 countries worldwide. With its premium products and 30 years of professional experience BioTechUSA Group aims to help people to live a healthier and more active lives. They work with more than 250 professional athletes, brand ambassadors and numerous internationally recognized sports clubs who inspire millions of people by setting an example with their lifestyle and athletic achievements.
Through this agreement, FC Barcelona is partnering with a globally acclaimed company that upholds key values of quality and innovation in an area as critical to athletic performance as nutrition. FC Barcelona’s athletes follow very strict nutritional guidelines, and BioTechUSA Group is committed to supporting these needs.
This partnership will also extend to research, education and knowledge transfer, with the two brands working together to create a publicly available case study each year involving FC Barcelona’s Medical Services and certain nutritional products. The parties will join forces to organise a series of educational workshops, in order to bring the know-how of the club’s methodology to the Hungarian club sports experts.
Statement by Juli Guiu, Vice President of Marketing at FC Barcelona:
“Care for our athletes’ nutrition is a fundamental part of their preparation, so partnering with BioTechUSA is essential for us to compete at the elite level with full guarantees. This global agreement means bringing one of the leading companies in the sector into the club and will advance studies that will enable us to maximise our players’ capacities.”
Statement by Bálint Lévai, CEO and co-owner of BioTechUSA-Group:
“FC Barcelona is extremely picky about their global partners. No wonder, because every brand would like to be associated with such an emblematic football team. We are truly delighted, that we could exceed expectations of the club’s experts with our innovative products, rigorous quality standards, and outstanding service. After our first encounters we happily realised that FC Barcelona and BioTechUSA Group share many corporate cultural and professional similarities, and both teams could show true commitment to our cooperation from the beginning. We are truly excited to stand behind FC Barcelona with our 30 years of experience in development and production of professional sports supplementation to reach new levels of performance and success together.”
About FC Barcelona
FC Barcelona is considered the greatest multi-sports club in the world and in 2024 it is celebrating its 125th anniversary. It was founded in 1899 and is owned by its members. The club is firmly rooted in its city and country, Catalonia, and it has a global outlook, with official offices in three different continents: Barcelona, Hong Kong (responsible of APAC work) and New York (resposible of Americas work).
Barça seeks to change the world through sporting excellence, something which takes it beyond the field of play and into such different areas as knowledge and innovation through the Barça Innovation Hub (BIHUB); Web3, NFT and metaverse initiatives by Barça Vision; entertainment and live streaming content from Barça One; charity through the FC Barcelona Foundation; and coaching, through La Masia. Barça’s growth in recent years has positioned its as one of the most beloved institutions in the world and one of the most followed on social networks.